Copper8 helped Dutch entrepreneur J.P. van Eesteren develop their sustainability strategy.
Our mission is to make a sustainable impact in the manufacturing and construction industry We measure our success in terms of the impact we have achieved rather than in terms of sales and people. We measure the impact in two ways: our impact within a project and the impact of the project itself. Our impact meter gives us these insights.
The larger Dutch contractors do not differentiate themselves much in terms of sustainability: they are all active in energy conservation, responsible waste management, social aspects of sustainability and water conservation. J.P. van Eesteren wanted to position itself better within this playing field, based on its own sustainability philosophy.
Help us develop our sustainability strategy.
The strategy had to be able to be supported by the organization. The sustainability strategy therefore could not become socially desirable, but rather fit with J.P. van Eesteren’s existing philosophy. In addition, they also wanted guidance for implementing the strategy. The ultimate goal was to undertake concrete projects that positively affect J.P. van Eesteren’s sustainability performance.
The starting point for the process was collaboration. Together with J.P. van Eesteren’s ‘green team’, we defined sustainability at a highly abstract level. We then searched together for concrete examples of this in the construction industry. The focus turned out to be on the ‘circular economy’, which resembled the corporate strategy ‘Gebouwen Slimmer Maken’ (Making Buildings Smarter). Based on this, we presented a theoretical framework, and the ‘green team’ identified opportunities within their own projects. Together we prioritised the opportunities and the team is currently writing concrete plans.
The sustainability strategy has been presented to the Board of Directors and has also been made concrete through a number of plans involving the most promising product groups. In addition to the strategy, we provided the J.P. van Eesteren team with knowledge of circular economics, and the tools to apply these principles in their projects.