Certified B

Circular revenue models

The creation of a circular economy calls for teamwork, working across technical content development, the right collaboration and the right financial incentives. In a circular system, these factors come together in a revenue model; we develop these in collaboration with our clients.

What we do

We start with a sketch of the circular system. What raw materials, other materials, products and other value streams, such as money and energy, will be exchanged? And which stakeholders are involved? Once that is clear, we shift these value streams so we minimise the waste of raw materials and maximise their value. After this comes a crucial step: putting the sketch into practice. To do this, we start by organising a collaboration between all the parties involved, from product design to reuse – everyone who is required to run the circular system. Together, we work out the system step by step, taking into account the technical content and the financial and legal frameworks. Where needed, we are also working to revise existing frameworks; sometimes, a circular model simply doesn’t fit into existing agreements.

Our experience

Since 2008, we have worked together for various clients to develop circular revenue models. Copper8 advisors have been involved in the ‘besparen in huis’ (‘save at home’) project, which we work on with sustainability architect Thomas Rau. In this project, a circular revenue model has been set up for white goods. A similar project is our recent project for PostNL: Flown. We have also been leading the development of a revenue model for the Fair Meter project.

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